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Privacy Policy


Company ACTIVA spol. s.r.o., which is the operator of the e-shop, considers the protection and confidentiality of your data as very important. We process and use your personal data in accordance with both the provisions of Czech law (Personal Data Protection Act No. 110/2019 Coll.) and European legislation (Regulation (EC) 2016/679 of the European Parliament and of the (EU) Council).



Personal data administrator

The administrator of personal data under national and European legislation is:

ACTIVA spol. s.r.o.
Veselská 686
Praha 9 - Letňany
IČ: 48111198 DIČ: CZ48111198

If you have any questions about the processing and protection of your personal information, please contact us by e-mail at the following adress:


Purposes, legal titles and period of processing of personal data

If you order goods at the e-shop, we will process your personal information in order to process your order (sending the ordered goods, making payment, invoicing or claiming), based on the legal title of performance of the contract. We will not be able to process your order without processing your personal information.
For this purpose, we process the following personal data: name, surname, delivery and billing address, telephone number, e-mail address.
We process the personal data we collect for a period of time imposed by Act No. 235/2004 Coll. on Value Added Tax, section 35, paragraph 2, as amended.

If you are an e-shop customer, that is you have completed the registration, we process your personal data for the marketing purposes of ACTIVA, spol. s.r.o., ie especiallyor the purpose of offering additional goods from the range of the offer, on the basis of the legal title,the authorized interest of the administrator.
For this purpose, we process the following personal data: e-mail address, first and last name, and data on shopping habits.

We process these personal data for the duration of the business cooperation, but not longer than 3 years after its termination.

ou can unsubscribe at any time either as part of a business announcement or by sending an e-mail request to log out to

If you write to us through our contact form, online chat or a specific e-mail address, we do not further process your personal data and use it solely for the purpose of handling your queries, requests, or suggestions.

If you contact us by phone, we monitor your call in order to evaluate the quality of the information provided by our operators, based on the legal title of the administrator's legitimate interest. Calls are recorded for 30 days.

If you are a job seeker, we process personal information from your recruitment documentation with your consent to offer employment in our company. We process these personal data until the time of withdrawal, but at most 3 years.


Transfer of personal data

We use all personal data obtained from our customers solely for internal use of the company we protect it against abuse and we do not provide it to third parties without prior notice or your consent. prenos

Exceptions are external companies that provide support services (such as transport, payment or e-shop development) and state authorities. These companies we may/must provide with your personal information in the minimum extent necessary for the smooth execution of the order or the operation and improvement of the purchasing process.

These are in particular the following activities::

  • in order to pay an online order (payment card, button, transfer), we provide personal data to payment service provider (ComGate Payments, a.s., ID 27924505),
  • for the purpose of delivery of goods by contractors, we pass on your personal data to Czech Post, Zasilkovna or DPD company,
  • for the purpose of sending a business message, we give your e-mail address, name and surname to the company, s.r.o.., IČO: 28445937, which provides us with the delivery,
  • for the purpose of development and management of pages, our external developers from NEXTUP s.r.o., registered ID: 2846408 have access to your personal data,
  • in order to determine your satisfaction with the purchase, after each purchase we pass your e-mail address and information about the purchased goods to the portal, which uses e-mail questionnaires to determine your satisfaction as part of the Verified by customers program, if in accordance with § 7 paragraph 3 of the Act No. 480/2004 Coll. about some services of the information society, you do not refuse their sending. When sending e-mail questionnaires, your personal data is not passed on to any third party for its own purposes. You can object to the sending of e-mail questionnaires as part of the Customer Verified program at any time by opting out of further questionnaires using the link in the e-mail with the questionnaire. In case of your objection, we will not send you the questionnaire any further.
  • if necessary for investigating the unlawful use of our services or for the purposes of legal proceedings, the data may be passed on to the criminal investigation authorities,

We contractually demand from all of these service providers to process your personal information in accordance with our privacy policy and applicable law.



Cookies are small text files that are stored on your device (computer, mobile device, or other internet access device) through which you use e-shop, and if you do not delete them after leaving our sites, they are used again during your next visits. Cookies are used to improve the functionality of our site and to simplify your next visit, especially for the following activities:

  • saving preferences and settings that make our site work properly,
  • login and authentication. If you do not want to log in and log out, thanks to cookies you do not have to,
  • security. We use cookies to detect fraud and misuse of our websites,
  • analysis. By using cookies, we collect data for our analytical tools,
  • marketing. We use cookies to evaluate our marketing campaigns or to reach customers,
  • social networks. You can share some content from our site with your friends,


Despite the facts written above, based on cookies, we are unable to identify you to the level of a particular individual.


How to refuse cookies?

Your cookies preferences you can edit on page Cookies settings


Analytical Web tools

Statistical data

If you use our website, we collect statistical data about your activity, which we further use to improve our services.

Google Analytics

Service that allows us to analyze our e-shop. It's from Google Inc. ("Google"). The informations generated when using our site are transferred to Google's servers where it is stored. Google uses this information to analyze user´s behavior on our site and provides us with this analysis.

Sklik, Google Ads, Microsoft Advertising

These services are marketing tools that enable us to offer our services to new or existing customers. They are provided by Google or Seznam or Microsoft. With marketing consent in the cookie bar, you allow us to display relevant advertising directly for you (Consent Mode v2). The services use cookies to work properly.


Your rights


It is your natural right to receive information about your data we process about you. You also have the right to correct or block incorrect or outdated data, the right to limit the processing, and the right to object to processing. In certain cases you have the right for deletion of data. In addition, we are obliged to transfer your personal information to your chosen administrator / personal data processor on your request.

If you are convinced that we do not adequately and legally comply with your data, you have the option to file a complaint with the supervisory authority, which is the Office for personal data protection.

If you would like to ask anything regarding the processing of your personal data, please contact the personal data administrator at


If you visit us at the company's headquarters or at our branches, we monitor your movement in the outdoor and entrance areas and in the corridors with a camera system, in order to ensure the protection of your health, the protection of our property and compliance with work procedures. The recordings created from the camera system are not actively monitored by anyone, they are usually used only in the case of a security incident and are archived for a maximum of two weeks on our server.